10. September 2017 : Articles
Heineken Champions League Mobile Game & Social Media Campaign

Heineken Champions League Mobile Game

We were given the opportunity to create a Heineken Campaign League Champions with the title - ENTER THE GAME.

The Champions League takes several months, so we decided to make a mobile game, where the player simulates the ballplay against the defense of the opponent with the one and only goal of each football game - hit as many goals as possible. We decided to make the game simple, but dynamic in a way that the opposing players become faster and more aggressive with each goal. With this feature, any further goal was harder to hit. Each player initially started with five games, but when playing them all, he had the opportunity to earn new games with sharing game over social media or taking a photo of the Heineken logo on a bottle.

Each player had the opportunity to win the super Heineken prizes by discovering the seats in the Champions League final stadium. Under the seats, there were hidden prizes and more goals player hit more seats could be discovered and the greater the chances to win a prize.

In order for the campaign to be even more interesting, we conducted a "time-limited" event during the campaign, where people across the social networks were persuaded to take pictures of the Heineken logo and thus participate in the detection of seats where the prizes were awaiting without a football game. The algorithm in the background of the website has ensured that no one other than the person who took a photo of Heineken on a bottle was able to participate in the "time-limited" campaign.
 

Web site for campaign

For the needs of the entire campaign, we created a website, all online advertisements, and at the same time all printed materials that were distributed to pubs all over Slovenia.

Press button PLAY and ENTER THE GAME.

Once the player was registered he got five games and start playing. Not to miss any sweet news about the prizes user could get push notifications to stay in touch with the campaign.

Two ways to gain more games

The first way was to share the game with friends on Facebook and thus gain additional games. The other way he was more interesting. If the player photographed the Heineken logo on the bottle he received additional games. We used a computer vision algorithm to recognize the Heineken logo, thus creating additional interactivity of the game with the actual product of the client. The response was fantastic because users massively photographed the Heineken logo and received additional games.

Choosing seats to win a prize

Each player had the opportunity to win the super Heineken prize by discovering the seats in the Champions League final stadium. Under the seats, there were hidden prizes and more goals player hit more seats could be discovered and the greater the chances to win a prize.

Thank you Heineken team for your trust and support!

Together we successfully completed the 6-month campaign and two players received the main prize - semi-finals tickets and two day trip to the Champions League match in ____________. Congratulations!
Peter Miklavc

Peter Miklavc

Cofounder, CEO