Heineken Champions League Mobile Game
We were given the opportunity to create a Heineken Campaign League Champions with the title - ENTER THE GAME.
The Champions League takes several months, so we decided to make a mobile game, where the player simulates the ballplay against the defense of the opponent with the one and only goal of each football game - hit as many goals as possible. We decided to make the game simple, but dynamic in a way that the opposing players become faster and more aggressive with each goal. With this feature, any further goal was harder to hit. Each player initially started with five games, but when playing them all, he had the opportunity to earn new games with sharing game over social media or taking a photo of the Heineken logo on a bottle.
Each player had the opportunity to win the super Heineken prizes by discovering the seats in the Champions League final stadium. Under the seats, there were hidden prizes and more goals player hit more seats could be discovered and the greater the chances to win a prize.
In order for the campaign to be even more interesting, we conducted a "time-limited" event during the campaign, where people across the social networks were persuaded to take pictures of the Heineken logo and thus participate in the detection of seats where the prizes were awaiting without a football game. The algorithm in the background of the website has ensured that no one other than the person who took a photo of Heineken on a bottle was able to participate in the "time-limited" campaign.
The Champions League takes several months, so we decided to make a mobile game, where the player simulates the ballplay against the defense of the opponent with the one and only goal of each football game - hit as many goals as possible. We decided to make the game simple, but dynamic in a way that the opposing players become faster and more aggressive with each goal. With this feature, any further goal was harder to hit. Each player initially started with five games, but when playing them all, he had the opportunity to earn new games with sharing game over social media or taking a photo of the Heineken logo on a bottle.
Each player had the opportunity to win the super Heineken prizes by discovering the seats in the Champions League final stadium. Under the seats, there were hidden prizes and more goals player hit more seats could be discovered and the greater the chances to win a prize.
In order for the campaign to be even more interesting, we conducted a "time-limited" event during the campaign, where people across the social networks were persuaded to take pictures of the Heineken logo and thus participate in the detection of seats where the prizes were awaiting without a football game. The algorithm in the background of the website has ensured that no one other than the person who took a photo of Heineken on a bottle was able to participate in the "time-limited" campaign.